Post by account_disabled on Dec 14, 2023 4:39:47 GMT
That is, you put in the effort to build a subscriber base. no one receives it. That's what happened to us! In previous years, our email deliverability has always averaged 99.3%. That is, of all the email addresses that we selected to send, 99.3% of them received our email in their inbox. But during the months of May, June and July our deliverability remained at 92%. It was time to make some changes. It took months of hard work to clear our name, but it taught us good lessons like: Enough messages to the entire base In the end, the concept of segmentation did not arise without good reason.
People want to receive interesting emails and, to achieve this goal, you Phone Number List need to work with topics that are relevant to them. Since not everyone likes everything, you have to segment . And I say more: You have to educate It's not good to sell to someone who doesn't yet know your service well (let alone the concept behind it). For this reason, 2016 was the champion year for nutrition flows. We created 79 new emails to educate our base according to the materials they have downloaded (long live segmentation! haha). Ah! But "classes" for ghost students are not valid. That's why it's important that you also... Clean your base Anyone who works with digital marketing knows how building a subscriber base is difficult.
Therefore, excluding people from your list becomes a very painful, but necessary task. Hard bounce cases are not that difficult, after all they just "dirty" your metrics. If someone has passed you an incorrect or non-existent email address, there's not much you can do. But non-interaction cases are more complicated, which brings us to our next lesson: Run re-engagement campaigns Sometimes people sign up for your list but then lose interest or change their mind. If you don't know, keep sending messages, and only after a long time do you realize that the person didn't open or click on any of your emails.
People want to receive interesting emails and, to achieve this goal, you Phone Number List need to work with topics that are relevant to them. Since not everyone likes everything, you have to segment . And I say more: You have to educate It's not good to sell to someone who doesn't yet know your service well (let alone the concept behind it). For this reason, 2016 was the champion year for nutrition flows. We created 79 new emails to educate our base according to the materials they have downloaded (long live segmentation! haha). Ah! But "classes" for ghost students are not valid. That's why it's important that you also... Clean your base Anyone who works with digital marketing knows how building a subscriber base is difficult.
Therefore, excluding people from your list becomes a very painful, but necessary task. Hard bounce cases are not that difficult, after all they just "dirty" your metrics. If someone has passed you an incorrect or non-existent email address, there's not much you can do. But non-interaction cases are more complicated, which brings us to our next lesson: Run re-engagement campaigns Sometimes people sign up for your list but then lose interest or change their mind. If you don't know, keep sending messages, and only after a long time do you realize that the person didn't open or click on any of your emails.